The platforms are the same for everyone. The outcomes are not.
The platforms are the same for everyone. The outcomes are not. That gap is what an operator owns. It is also what I do.
That is me over Rayong, on the coast of the country I am about to call home. I came into this work from the side door: a small town in India, an engineering degree in biotech I never used, and a stubborn need to understand why people do what they do. Thirteen years inside ad accounts later, fifteen brands and seventy-five million dollars of spend, I have learned the whole job comes down to one moment, and it is not the one everybody watches. The nerve is on the climb, committing the budget while the safe option is still sitting right there, being perfectly reasonable. I have made that call a few thousand times. Now I am making the boldest version of it: leaving the career I built in India to start over in Thailand and build something bigger from nothing. Same climb, same open door, and I have already jumped.
Curious how I got here? The whole story runs three acts deep.
Read the full story →Credentials, platforms, and tools
What I've certified, taught, and shipped on. Real ownership, not LinkedIn shelfware.
What I work on
Six categories. Built around paid channels as a connected system, not stitched-together campaigns. Same fundamentals across India and Thailand.
Performance marketing is paid advertising you run for outcomes, not impressions.
You pay to put your product in front of the right people, then you track who clicks, who enquires, and who actually buys, and you tie every one of those back to what it cost. After that it is simple: do more of what pays back, stop what does not. I have run that loop across awareness, consideration and purchase for more than 10 years. The channels keep changing. The loop does not.
Selected engagements
14 case studies across 13 verticals. Click any card for the full breakdown: challenge, what I did, results, and the insight I took from it.
What people say
Grouped by what people actually noticed. From colleagues, direct reports, founders, mentors, and clients across 13 years, four companies, and a stack of LinkedIn recommendations.
Questions people ask
Who is Dheeraj Pulavarthy?
A senior performance marketing operator with 13+ years inside ad accounts. He has managed $75M+ in ad spend across 15+ brands and 13 verticals, and works across India and Thailand.
What does he actually do?
Full-funnel paid media across Google, Meta, Amazon, and marketplaces like Shopee and Lazada, plus server-side tracking, daily reporting, and growth strategy. He runs the accounts himself.
Does he take clients in Thailand?
Yes. He works between India and Thailand and runs campaigns in Thai and English, including LINE, Shopee, and Lazada.
Is this an agency or one operator?
One senior operator. You work directly with the person doing the work, not a team of juniors behind an account manager.
How does an engagement start?
With a 90-minute call that maps your real numbers before any media runs. If the numbers are not ready, that is the first thing he fixes.
Let's talk.
Open to senior performance roles and select consulting engagements. If your paid channel has plateaued or never properly started, I'm worth a conversation.
Based in India, moving to Thailand, working with clients remotely worldwide.
Currently based in Bangalore, moving to Thailand. Open to engagements with brands and founders in Bangkok, Chiang Mai, Phuket, Pattaya, Krabi, Hua Hin, Koh Samui, and across Thailand. Available for remote work globally and consulting starting June 2026.
Full-time at Ditto Insurance. Taking one or two consulting engagements per quarter through LWYD. Best fit: brands spending $20K a month or more on paid, looking for structured improvement, not guesswork.